Timescale
2 Months
Territory
London, UK
The Challenge
Since 2008, Symmetron have been growing steadily in size and capability into a highly-respected source of research in health economics and health outcomes. Unfortunately, their brand identity hadn't developed from inception and were left with a badly-functioning Wordpress Template. They we're in dire need to inject life into there public facing communications, with a modern, unique brand guideline and website that catered for the level of public resources available.
Our Solution
Beginning our project through user-journey, we laid out the existing sitemap, before overhauling with a more coherent user flow. Creating a nuanced taxonomy allowed us to create a more robust CMS system, combining a multitude of collections and tags, leading to the ease of content management and publications.
We extended the brand identity through numerous touchpoints, including social media platforms to create brand integrity upon launch.
