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Concept 2

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Concept 1

Our 4d Approach

Website Design & Development


We design and develop fully scalable, CMS websites. Our sites are coded using semantic HTML5/CSS.

Pages are designed to adapt to the size and orientation of the screen using CSS3 media queries, resulting in compatibility across desktop, tablet and mobile devices.

Upon completion you will be provided a 'how to' guide plus 24/7 maintenance and security.


Our 4d Approach

We use a tried and tested method on a website build of this size. A fundamental approach to ensure we deliver a first class product. Each stage of our approach is broken down into a timeline with deliverables, this allows for sign-off at the completion of each stage and ensures efficiency due to constraints in time.


  • On-Boarding
  • Outline Objectives
  • Project Planning
  • Competitor Analysis
  • Audience Evaluation
  • Technical Review


  • Brand Review
  • Brainstorming
  • Information Architecture
  • Wireframes
  • Creative Design
  • Technical Specification


  • Template Creation
  • Atomic Design & Development
  • CMS Integration
  • Content Migration
  • Technical Testing
  • Onsite SEO


  • User Testing
  • Analytics
  • Soft Launch
  • Training
  • Go LIVE
  • Evaluation

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To lay the foundations of the project with required information including the set-up of communication platforms, shared drives and folder architecture. We begin with a focus group with your team to outline the websites functional needs and aid in organisation set up.

Outline Objectives
With the information provided, we set up a list of goals, milestones towards completion, taking into consideration our timeline.

Project Planning
We use Trello as a simple way to manage each stage of the project, a tool for collaboration and proofing. This stage allows us to breakdown the project roadmap and ensure we are all on the same page.

Competitor Analysis
We look at competitors and/or websites of a similar quality. We spot emerging trends in the market to allow us to stay ahead of the competition and stand out amongst the crowd.

Audience Evaluation
We collaborate with user insight to identify their needs and what drives them. This aids in content creation, branding and user journey.

Technical Review
To gain technical guidance on in-house platforms and system set-up. We will include a level of consultation to ensure the platforms in use allow best efficiency in our work. At this stage, we will make the decision on the tools we use to build the site and allow websites day-to-day management through the back-end.


Brand Review

To study what is readily available and how we take it to the next level. We look at the current brand identity, colours and font pairings to create consistency in our design.

Using insight from our brand review, this stage is to look at art direction, content ideas, imagery and more.

Information Architecture
This stage is focused on content collation. Using our predetermined folder system, we will begin building out the content which will gradually be injected into the sites build. In this phase, we can also discuss multi-language areas of the site.

This is the foundation layout of the site, a basic frame to which we inject our branding guideline and content. We pay close consideration to the content creation stages and how it will be laid out best within the site to maximise engagement.

Creative Design
As part of our branding process, we take all the information and design we have created and begin feeding it into the wire-frames of the site to mock-up how the website looks and behaves, at this stage we will have a clear route of identity. This includes a full round of reviews before signing off and moving into the build of the site.


Template Creation

Once the websites design has been signed-off, we then begin to create templates for each individual page of the site. We begin with the homepage, bringing the page to life with interactive elements.

Atomic Design & Development
This stage is where we look at the finer details that built up to the full site. This includes buttons (and hover effects), navigation drop-downs, article modules, CMS content (news) layout and more.

CMS Integration
To give you the ability to control all content on the website, we build bespoke CMS collections tailored to suit your needs, these will include form layouts to enter information on news and actions. Using information from our Technical Review, we will create a seamless interface to minimise maintenance time and maximise efficiency when updating the site internally. This will include user interface for actors to register their details and information to be proofed internally.

Content Migration
Once CMS is complete, we then begin filling in space with actual content. Using our custom built API linked directly to the CMS system, at this stage, the in-house team will get a better understanding on website maintenance and fine tune the way the site is managed. This stage also includes form setup with direct link to email and social media embedding via links and feeds (where necessary).

Technical Testing
A/B testing internally to ensure the website is fully functional. We run through the site together as a team and as part of a full review, will note down final tweaks and additional content changes.

Onsite SEO
To aid in search-ability, we create a full site audit. We ensure keywords are set within the right headings, metadata is added (open-graph for social), images have alt tags and more. We will provide a full list of onsite SEO activity within our objectives outline in phase 1.


User Testing

At this stage we launch the site on a temporary (password protected) link. We believe it’s always a good to a have a fresh pair of eyes on the site and to take note of all comments before making the very final tweaks.

Full set-up via Google Analytics and Search Console to track site performance and in-depth user analytics. We will create a data dashboard to easily monitor the websites success.

We will provide a full day training to ensure your teams confidence in using the platform to manage content. We do allow additional time in training should it be required and offer a 24/7 helpline for ad-hoc questions and answers.

Soft Launch
At this stage, we are in a great position to begin the upload of the site to your preferred domain. This will include any additional internal setup that may have been prevented prior to transferal.

Full website launch and promotion.

We finalise by bench-marking the project, to open discussion into our additional services on content marketing, external SEO and social media.



We adapt our approach to suit your needs. Spotting trends in your industry will be our main focus in branding to ensure a long-term site design inline with branding guidelines. (This will also aid in content creation and marketing)

We will migrate all necessary content from existing portals and create an integrated platform spanning the front-end content maintenance, back-end CMS & API and the ability for users to register and update recent actions.

We will create a brand guideline document which is a result of our research and insight into how the website will look and act. This process includes a think tank session whereas we decide on a strong brand identity taking into consideration the current market state and emerging trends.

We will also create a 'live' folder to share content, as we design the website's assets, we will be saving them into their respective folders. These elements can then be re-used for corporate branding and correspondents i.e. Brochures and reports.

We combine colour theory with business. The colours we agree to will create emotion and influence decision making. As part of our brand guidelines, we will provide a thought-out colour system including Primary, Secondary and Tertiary colours. Repetition of these colours will strengthen brand awareness,

We have a network of approved writers. We'll identify the perfect writer for your brief. Not only that, your copy will be fully proofread, formatted, and in most cases, delivered in under 48 hours.

Our brief will include the brands tonality and we will conduct a focus group to decide on this.

Working alongside you and your team, we will source what we believe to be the most impact imagery to compliment the design. We will source these images through your current image database, shutterstock and external sources.

We will focus heavily on the sites assets including icons, shapes, buttons and interactions. The finer details will enhance customer journey and ensure the interactive elements of the page are informative and offer ease of use.

We create cutting edge interactions, and own a wealth of experience in UI creating highly-intricate apps focused on data.

Their will be a keen focus on font pairings, which will be presented within our brand guidelines. Great typography can have a dramatic impression on the user and it's important that it has a true feeling of authority and full eligibility when read.

A choice of graceful animation will strengthen the mood and identity of the brand whilst ensuring the site has a modern appeal, inline with the latest trends. It will aid in customer journey, signalling the user where to click and progress. Using animation like this is especially helpful for mobile sites, where screen space is always limited.



We implement the following on-site strategy to ensure authority is built organically.

All web pages and site structure will be coded using high quality cross-browser compatible semantic HTML5/ CSS markup using appropriate headings/tags (H1, H2, H3, p, etc.) to denote the structure of pages and hierarchy of key content.

Pages will be built and optimised with unique browser page titles and META page descriptions relevant to the content on each page.

ALT tags can be added for image content and Title tags for text links.

In addition, I will create friendly (clean) URLs and use an appropriately named site folder structure and on making the site live.

We may assist or take full control of the SEO/SEM set-up process including the creation of Analytical and Search Tool accounts, Sitemaps, Google API and integration.



We study your competition and audience to understand the search phrases used to find your website, thus create higher domain authority leading to better search rankings.

Keyword-agnostic elements
Optimised page load speed / Use of structured data / Page URL structure / Mobile friendliness / Page metadata / Web-crawler blocks / HTML Mark-up / SSL Encryption



To increase brand authority we will create a full audit on Google Business, Places and Google +. This will improve search results, aid in testimonials/reviews and add needed information to search results.


Thank you for
your interest

Disruptive Social Club
9 Devonshire Square,
London EC2M 4YF