Timescale
2 Months
Territory
Qatar
The Challenge
Much of the global climate discussion rightly focuses on mitigation: limiting global warming and greenhouse gas emissions by turning to cleaner and more efficient energy sources. But as the devastating effects of climate change continue to play out across the world, closer attention needs to be paid to adaptation: the solutions that help those who need it most adapt to changes that are already taking place.
Nanmo invests in innovative, climate-adaptive agriculture to build resilient food systems and markets that provide nutrition, income, and economic opportunities to smallholder farmers and livestock keepers—as well as their communities.
Our Solution
Our objective was to establish and launch a unified brand that would seamlessly represent both partners of Nanmo. To achieve this, we collaborated closely with the Bill & Melinda Gates Foundation and the Qatar Fund, leveraging their unique strengths and insights. Together, we developed comprehensive brand guidelines that ensured consistency across all platforms and materials.
These guidelines played a crucial role in shaping both the design and content of the website and marketing collateral for the partnership's launch. We aimed to create a strong visual identity that conveyed the shared mission and values of Nanmo. In addition to the initial launch, we also focused on strategies for ongoing promotion, ensuring that the brand remained vibrant and engaging in the long term. This collaboration laid the foundation for a successful partnership that highlights the collective impact of both organizations.
