Digital Marketing

Our 4D Approach


Our Approach

Covered Platforms

Disruptive Social own a wealth of knowledge when using social platforms across the full digital landscape, to ensure maximum engagement at an affordable rate.

We work with start-ups and established businesses using intelligent strategies to grow your brand substantially and with sustainability, our impact exponentially drives ROI fourfold to any investment. We have a heritage and proven track record working with leading companies across London & the UK – case studies available on request.


  • Find a point of parity, match the best in the business
  • Bring to life the authentic story which defines the brand
  • We will look at the competition to see which format works best for usability
  • Identify key anchors of the brand personality through design
  • Customer Journey: how can we create a journey into the brands digital space so the user can find what they are looking for instantly
  • Values: what are they and how are they created

Our main objective, to drive valuable and on target customers to the website, spread awareness via social media, drive interest through direct marketing and consult on business growth. The marketing dynamics will work in a number of ways to achieve this for example: Awareness, Content Engagement, Performance Media targeting, Owned Audience Building and Partnerships - our end goal is to ensure your business has a profitable and sustainable uplift in ROI.

Our path to success is simple:

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Continue reading to learn more about our 4D process..

Our 4D Process

We use a tried and tested method when developing our marketing campaigns.. A fundamental approach to ensure we deliver a first class product and service. Each stage of our approach is broken down into a timeline with deliverables, this allows for sign-off at the completion of each stage and ensures efficiency.



  • On-Boarding
  • Project Planning
  • Competitor Analysis
  • Audience Evaluation
  • Brand Review
  • Brainstorming


  • Brand Guidelines
  • Voice, Tone & Style
  • Content Strategy
  • Wireframes
  • Creative Design
  • Technical Setup


  • Social Strategy
  • Growth Hacking
  • Content Marketing
  • Paid Ads
  • Copy & Editorial
  • Keyword Research & Insight


  • Social Schedule
  • Direct Marketing
  • Digital PR
  • Analytics
  • Reporting
  • Evaluation

Select a tab below


To lay the foundations of the project with required information including the set-up of communication platforms, shared drives and folder architecture. We begin with a focus group to outline the campaigns needs and aid in organisation set up.

Project Planning
We use Trello as a simple way to manage each stage of the project, a tool for collaboration and proofing. This stage allows us to breakdown the project roadmap and ensure we are all on the same page.

With the information provided, we set up a list of goals, milestones towards completion, taking into consideration our timeline. We follow the S.M.A.R.T framework.

Competitor Analysis
We look at competitors and/or brands of a similar quality. We spot emerging trends in the market to allow us to stay ahead of the competition and stand out amongst the crowd.

Audience Evaluation
We collaborate with user insight to identify their needs and what drives them. This aids in content creation, branding and user journey.

Brand Review
To study what is readily available and how we take it to the next level. We look at the current brand identity, colours and font pairings to create consistency in our design. To gain technical guidance on in-house platforms and system set-up. We will include a level of consultation to ensure the platforms in use allow best efficiency in our work. You will be provided all necessary logins to monitor the campaign, this also includes our Content Calendar: our social development kit to sign-off content.

This stage includes a full social landscape audit.

Using insight from our brand review, this stage is to look at art direction, content ideas, imagery and more.


Brand Guidelines
The foundations of your identity. We begin our digital phase creating the building blocks that will flow through the digital landscape. This is a great tool to help gain a visual picture of the sites finer details and can be used both internally and externally for lots of different types of content.

Voice, Tone & Style
The voice and tone of brand gives the first impression within seconds. Style comprises how the content and design complement each other and enable your visitors to decide how they feel about your story.

Content Strategy
Content drivers are used to grow reputation, build loyal followings and become a recognised authority in the market. In 2017-19, the most effective content drivers are short-form video, experience photography and blog posts. We use these as hooks to become front-of-mind, drive leads and stay ahead of our competitors.

This is the foundation layout of the brand identity, we create templates frameworks to which we inject our branding guideline and content. We pay close consideration to the content creation stages and how it will be laid out best within each platform to maximise engagement.

Creative Design
Taking consideration to our Content Strategy & Wireframes, we then move into more visual design aspects, here is where we begin to see how the brand is portrayed to the user through different types of content. This includes a full round of reviews before signing off and moving into the build of or campaign. (Please see our Project Terms)

Technical Setup
To gain technical guidance on in-house platforms and system set-up. We will include a level of consultation to ensure the platforms in use allow best efficiency in our work. You will be provided all necessary logins to monitor the campaign, this also includes our social development kit to sign-off content.


Social Strategy (Always-On)
Always on is the work we do 24/7 and have found most effective in constantly growing audience, engaging with people and raising brand awareness. We comment, like, share, follow and post on your behalf at coordinated times to have a consistent presence, specific to the behaviours and interests of our audience.

Growth Hacking
Growth Hacking is a new form of marketing, driven by analytics and data as opposed to traditional pr strategy. This means we can gain a large following in a short time frame on next to no budget.

Amongst natural growth by posting shareable content, we use tailor made tools to help boost our social following and activity. On a weekly/monthly basis we refine our targeting method to ensure we are gaining the most effective growth to suit the needs of the business.

Content Marketing
With a keen focus on branding/design, we will ensure each social channel stays fresh and on-brand, this will include bespoke social posts, profile pictures, cover photos and more.

Typical content marketing posts will contain, but not be limited to, the following;

+ Call to actions leading customer to the website and other sales funnels.
+ Promotion of products and services.
+ Action content
+ Company news and content to be perceived as an influence.

Paid Ads
Paid ads will focus on the highest value attention for the lowest money. The most effective 2 methods in 2018/19 are influencers and Facebook/Instagram ads. Influencers allow us to utilise the followings and reputation of social influencers, predominantly on Instagram. Facebook ads allow us to optimise according to age, interests, location and are cheap in comparison to other paid avenues. We provide a detail report on each aspect.

We review our paid media analytics bi-weekly to ensure we are getting the most bang for your buck, this may sometimes be distributed into other avenues including Adsense and Backlinks.

View an example campaign here.

Copy & Editorial
We work with your team to create a clear tonality through copy-writing. We also provide reviews in long-form content.

Keyword Insight & Research
We study your competition and audience to understand the search phrases used to find your social/website. We then feed this data into our targeting and content drivers.

We target our following by the following perimeters;

  • Location and Geo-targeting
  • Interests
  • Keywords/Hashtags
  • Competitor followers
  • Usernames
  • Circle Invites


Social Schedule
We will maintain a regular posting schedule focusing on engagement with our target audience. We will consult on best practice and work alongside your team to ensure a consistent flow of content. We use a custom platform where you can log in and sign-off posts before publishing.

We will also engage with your customers to retweet, like and share your content and/or credit your work.

Direct Marketing
We aim to create long-term customers and spark corporate negotiation. Using the following methods, we will open up conversation with targeted decision makers to introduce your service;

Social - Using our targeting methods we will create blanket messages to the right people within their business via LinkedIn.

E-Marketing - As above, we will create template emails selling our service before sending our presentation over via email.

Digital PR
We will post 5 star reviews on your social platforms including google whilst prompting contacts to do the same, thus boosting your online rating and presence. For details on our PR Campaigns, please contact your account manager.

We provide an intuitive platform to analyse the campaigns success. This allows us to see what works well and what not so well, helping us to further optimise the campaign and enhance our results.

Each campaign will be followed up with our 4D Reporting Dashboard so you can view analytics specific to each platform and see stats on your growth.

You will also be provided with a G-Drive folder which will be shared in your personal Google drive containing all the content we create on a monthly basis.

We finalise by bench-marking the project, evaluating the campaigns success to understand how we progress. We also open discussion for additional activity on the campaign.


Creative Development

A keen focus on brand identity and design will keep each social channel fresh and on-brand, this will include bespoke social content, profile design, cover photos and more.


Each project includes a bespoke Visual Guideline, our way in digitising your Brand Guidelines.

During our Define stage, we will gather the necassary brand assets and develop them into your new website. Our process includes Think Tank sessions in which we decide on Art Direction taking into consideration your industry and emerging trends.

We use Google's file sharing services as a way of collaboration meaning we can link assets to 'live' folders and easily share with you and your team.


Taking into consideration existing Brand Guidelines, there will be a keen focus on font pairings to ensure information is presented in an easily eligible manner.

Great typography can have a dramatic impression on the user and it's important that it has a true feeling of authority and full eligibility when read.


A picture speaks a thousand words and we're believers in customer trust, this is why we advise all our clients to povide proffessional imagery in high resolution. In theme with the site, we can create bespoke filters to match your vibe.

When lack of imagery becomes an issue, we can provide guidance in sourcing the best stock whilst retaining brand value.


The right choice of animation will strengthen the mood and identity of the brand whilst ensuring the identity has a modern appeal, inline with the latest trends.

Interactive elements aides in customer journey, signalling the user where to click, scroll and progress. This practice is especially helpful for mobile sites, where screen space can be limited.


Whether we're working with an existing pallete or starting from scratch, we combine colour theory with business.

The colours we agree upon will create emotion and influence decision making. The pallete will form part of our Visual Guideline and through reptition of these colours, strenghten the brands awareness.


Clients are expected to provide finalised copy for the relevant sections. We work with you to ensure the message we're putting across is in the correct manner and offer guidance on tonality and structure where necessary.

We also work with a talented team of freelance writers and can provide different avenues to project your voice to the masses.


We will migrate all necessary content from existing portals and create an integrated platform spanning the campaign. We use Google Drive to manage our files, documents and images, we share this with you and your team to ensure a coherent work flow.

Atomic Design

We love the finer details that lay the foundations to the identity and pay keen focus to atomic design. From Icons, Buttons, Animation and more, our fully bespoke design offer a unique blend of Interaction to aide in User Journey and Storytelling.


Google Business

To increase brand authority we will create a full audit on Google Business & Places. This will improve search results, aid in testimonials/reviews and add needed information to search results.



Total time 3+ Months
Week 1
Week 2
Week 3-12

Client Requirements

We will provide as much assistance in content creation where possible. To give you an understanding of what to expect in terms of deliverables, please find a list of typical required content below;

We like to create this in a Google Doc to collaborate on editing. We will get a better understanding of the exact areas of text we need once we have a better scope of the campaign.

Hi-res imagery of products and lifestyle photos.

Ideally 6 articles minimum. We will gradually adapt the feed to feature a multitude of industry/company news.

Additional content ideas
- Contact information
• Certifications/accreditation's/awards
- Promotional offers
- Marketing collateral in form of Brochures etc.

View our Project Terms

Project Terms


Social Media Management
We build a calendar with you that is specific to your audience and objectives. This calendar will outline when and what will be done by us, with a bi-weekly catch-up and availability via phone when required. We also leave space for reactive events like new job roles, new product launches, site updates etc.

We will manage and maintain content resourcing and creation. We will provide a regular stream of content publishing and blogs for website SEO & lead generation.

Account Management will include;
An Account Manager to manage the daily maintenance and monitoring of your account.
To deliver monthly results and analytics.
Weekend and after-hour monitoring of accounts.
Monthly brand review (includes refreshed templates)

Audience Growth
We set a target of expected new followers per account and review on a monthly basis.

Direct Marketing
Our direct marketing efforts will include a minimum amount of inbox requests and communication via messenger. Combining our 4D leads tools, this can reach up to 100 people a day on LinkedIn!

Paid Ads
Our quotes include the recommended ad spend based around the industry and location your business is found.. Disruptive sets a budget based on how well your ad's are delivering delivering.

Design Work
We will provide weekly design work with a minimum amount agreed in your contract. This can include flyers, promotional posts and repurposed content.

Sign-Off Process

To provide an efficient service, we follow key milestones as part of our sign off procedure

Design Milestones

1. Following our Define stages and once the initial brand guidelines have been established, we provide 2-3 design concepts for the site.

2. Choosing a route or preferred elements of each design, we take your feedback and design this into our first concept.

3. This will include two rounds of review to refine and make final adjustments. This completes the sign-off of Design Direction.

Development Milestones

1. We provide client access to our Disruptive Marketing portal. Here you'll find our Social Content Calendar.

2. Each week we plan and schedule content, you'll have the opportunity to understand the story we portray, to sign-off content and copy writing.

*We advise our clients to check this at the beginning of every week in regards to the week following.

After designs are signed off and development is underway, additional changes outside of the agreed project scope will be charged at our hourly rate.

Comments are to be consolidated into one document and sent back within an agreed time. Amends will vary in length depending on how many and how in depth.

Minimum Contract Term
3 Months

We also provide rolling contracts & retainers post Deploy Stage,


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