Disruptive take 2-pronged approach launching Michelin-Star restaurant and Cafe
L'Anima Group, two beautiful restaurants situated in the Square Mile of London, required a 360 degree campaign of both branding and marketing.
The concept needed to be channel-agnostic across all owned, paid and earned media, innovative and a digital-first approach, as well as span all areas for the brand.
The Problem
L'Anima Group, two beautiful restaurants situated in the Square Mile of London, required a 360 degree campaign of both branding and marketing. The concept needed to be channel-agnostic across all owned, paid and earned media, innovative and a digital-first approach, as well as span all areas for the brand.
Our Solution
Our campaign, spanning 2 years, began with a story and how we inject an authentic image into the brand. We created a series of scheduled posts reserving space for reactive events, backed by a collection of bespoke and scalable content. To add weight to our re-brand, we re-built both sites from the ground up thus enhancing the restaurant's individual identities.
To add fuel to the flyer, we created a run of bespoke social events. We introduced the Italian tradition of Aperitivo with a London twist. We sourced the finest live entertainment complimented with a sumptuous array of complimentary canapés, pizza, pasta.
The Results
- Increased event revenue by £480,000 in a 12 month period
- Achieved a consistently higher engagement rate across all social platform averaging 25%-30%
- Created a unique tone of voice with positive reaction from customers old and new
- Created a bespoke in-house brand and capitalised on the 'city events' market share
