Disruptive launch an immersive 4D experience
You become the victim as you are dragged through 12 rooms of sheer horror.
Described as a real-life horror-movie, actors twist and turn you through a maze of puzzles and psychological pain.
The Problem
With only 2 months until launch, the location was derelict, in the middle of Brentwood forest and the company was a start-up with zero presence online and elsewhere. Due to major time constraints, the Unique Experience team required a 360° Design & Marketing campaign to ensure they received their desired ROI
Our Solution
Spanning only 2 months, our campaign left no room for error. Using firefighting techniques, we pulled together the brands identity in week 2 and by week 3 we had a fully functional website with E-commerce alongside branded social channels, ticketing platform and corporate correspondence.
Creating a strategic launch in unison with our brand campaign, allowed us to switch on much quicker, rolling out the marketing in stages beginning with a mysterious teaser before moving towards a full scale awareness campaign.
Alongside our Social Media campaign, we teamed up with several key publishers including the likes of Culture Trip and Unilad with a focus on Video Content.
The Results
- Achieved over 420k unique video views across multiple platforms
- Reached 24.5m total unique users reached with 278k being in the local/surrounding area of the venue
- Created a unique identity to stand out amongst the competition
- Created viral success on the launch video with over 6,000 users engaging in conversation
- Achieved total ticket revenue of £157,961.64 in 1 month, completely sold-out, smashing ROI targets
