Disruptive grow London House & Techno brand from grass roots

Apt: London is a music and lifestyle brand with a love for all things House and Techno. They required a 360 marketing and branding campaign to raise awareness towards their events and music collection.

Our Solution

Our campaign, spanning 1 year, required a multitude of company assets. We began by brand creation, aligning their identity through logo positioning and scalable design with a long-term strategy of brand development.

Using brand guidelines, we injected the identity into a fully fledged CMS website which allowed them to upload events, news and music. We also created an intuitive back-end for their team to manage booking inquiries conducted within their artist management sector.

Our set-up phase included the creation of social pages and advertising platforms, email optimization and management software.

Our brand campaign then took direction into monthly events, creating a series of weekly assets for social media, print and additonal marketing assets. We also created a set of bespoke video for marketing purposes with live event filming and photography.

The Results

• Achieved a consistently higher engagement rate across all social platform averaging 40%-55%
• Increased Instagram following by a targeted 15,000 new followers
• Increased music downloads by 350%
• Created a unique identity to stand out amongst the competition