Disruptive & Georgetown University build open-source library

Meet the Digital Benefits Hub: A first-of-its-kind, one-stop-shop that supports practitioners working through complexity to improve access to public benefits

Over the course of several months, the Georgetown University and Beeck Centre teams listened to health and human services professionals to understand the needs and challenges when adopting new practices. In those conversations, they repeatedly heard that while there is no shortage of exciting ideas, there is no centralized resource to access toolkits, best practice guides, research, projects, and organizations. Practitioners need a free library of content so they reached out to the Disruptive team to help build one!

The Digital Benefits Hub (www.digitalbenefitshub.org) is a new tool for practitioners to showcase and easily find resources, case studies, and implementation tools—and learn from peers who are transforming delivery of public benefits and services. The Digital Benefits Hub is brought to you by the Digital Benefits Network at the Beeck Center for Social Impact + Innovation at Georgetown University and the American Public Human Services Association (APHSA), with information and resources from governments and organizations across the country.

Visitors can browse the Hub in a multitude of intuitive ways—by the benefits journey stages such as outreach, awareness, application, and enrollment; by themes such as human-centered design or buying design and technology services; or by using filter features to search for information on specific programs or levels of government, or locations—and also use the robust search feature.

The Digital Benefits Hub will continue to grow and stay up-to-date. The Hub will continually accept new resources from individuals and organizations. Our team of experts will review each submission so practitioners can trust the content they find and connect with the authors. The data powering the Hub is also open source, and all content is freely available. We’re always looking to improve the Hub and the data and welcome feedback and ideas to help support your work.

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‍Communications

With the upcoming launch of the highly anticipated DBN Hub website, Disruptive Social knew there would be a need to market the Hub both pre and post-launch to individuals that would find the most value from a website such as the DBN Hub. Realising that this audience is typically very difficult to get in front of, we decided to take a unique approach to overcome this challenge.

‍Utilising LinkedIn’s Sales Navigator we were able to locate and extract a significant number of leads which were subject to meticulous screening to ensure that we could with confidence say that we have a list of leads that fit our search criteria.

We leveraged 4D Leads to execute a two-part strategy to first connect with our leads via LinkedIn followed by separating those newly formed connections into groups and split testing messaging sequences to promote the DBN Hub whilst measuring conversion statistics.

Ruben Clarke - Marketing Director, Disruptive Social

‍Result‍

• 800 New Linkedin Connections
• 45% Acceptance Rate
• 27% Click Through
• 35 Conversions
• 34% increase in traffic in 1st month

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