Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Vectary Business
Timescale
2 Months
Territory
Global
Vectary is a fully-featured 3D modeling tool with photorealistic real-time rendering, and an app-free augmented reality
The Challenge
In the launch of Vectary Business, their hands-on agency service, the team and Vectary needed to understand their target audiences needs before culminating that insight into a well-thought out userflow and microsite, to promote their offering.
Our Solution
We began our project with user research, developing a coherent set of personas that aligned with the audience Vectary aimed to attract and support. To design the ideal user flow, our teams collaborated through workshops, empathy interviews, and UX strategy sessions to create wireframes.
From there, we crafted a brand identity connected to Vectary Proper, enhancing the existing branding while appealing to the corporate sector.
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The Results.
The Results.
The Results.
The Results.
The Results.
The Results.
The Results.
The Results.
The Results.
