Being a forward-thinking company providing the necessary skill-set to launch brands, the Nomad Academy required a full face lift from logo & branding to website development. They found their previous website run it's course and with a tonne of alumni-based content, became hard to manage. They required a fully bespoke CMS to publish a multitude of content filtered through different funnels.
We re-ignited the Nomad brand with a fresh logo and bold identity. A fully integrated website allows them to easily showcase their recent adventures and testimonials from their tribe.
Our project began mapping out the original website, breaking it down section-by-section before running analytics on each area to see what was working and what needed fine-tuning or thrown away.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Taking a birds-eye view on the scope of work allowed us to refine a content-dense site through easily manageable areas thus giving the user a seamless journey to the end-goal of converting premium leads. The company now has a Digital Visual Guideline that allows them to create even more content via preset templates, colour & font schemes and more via a shared IA system.