L'Anima Group

01

Introduction

London, UK

L'Anima Group, two beautiful restaurants situated in the Square Mile of London, required a 360 degree campaign of both branding and marketing. The concept needed to be channel-agnostic across all owned, paid and earned media, innovative and a digital-first approach, as well as span all areas for the brand.

Define

The Problem

L'Anima Group, two beautiful restaurants situated in the Square Mile of London, required a 360 degree campaign of both branding and marketing. The concept needed to be channel-agnostic across all owned, paid and earned media, innovative and a digital-first approach, as well as span all areas for the brand.

Services Rendered

Social Media Management
Social Advertising
Website Design
SEO/PPC
Event Management
Corporate Marketing

Our Solution

Our campaign, spanning 2 years, began with a story and how we inject an authentic image into the brand. We created a series of scheduled posts reserving space for reactive events, backed by a collection of bespoke and scalable content. To add weight to our re-brand, we re-built both sites from the ground up thus enhancing the restaurant's individual identities.

To add fuel to the flyer, we created a run of bespoke social events. We introduced the Italian tradition of Aperitivo with a London twist. We sourced the finest live entertainment complimented with a sumptuous array of complimentary canapés, pizza, pasta.

L'Anima Group

Design

Primary

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Secondary

fonts 2
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Brand colours
IO

The Results

  • Increased event revenue by £480,000 in a 12 month period
  • Achieved a consistently higher engagement rate across all social platform averaging 25%-30%
  • Created a unique tone of voice with positive reaction from customers old and new
  • Created a bespoke in-house brand and capitalised on the 'city events' market share