Timescale
2 Months
Territory
London, UK
The Challenge
The Human Traffic Live team required a completely immersive brand experience to coincide with their live show. From initial branding, website design & e-commerce to fully fledged marketing activities, it was important for the brand to launch with a bang, across the nation and sell 90,000 tickets across 18 dates, in one of London's most exciting venues.
Our Solution
Over the course of a year, our campaign demanded a diverse array of brand assets. We kicked off the process with brand creation, focusing on logo positioning and scalable design that aligned with a long-term brand development strategy.
Leveraging brand guidelines, we infused their identity into a fully optimized CMS website, enabling them to effortlessly upload events, news, and more. During the setup phase, we established social media pages, advertising platforms, and email management software, equipping them with the essential tools to drive expansion and engagement.
Co-Designed with: Joseph Berry
E-Commerce
By combining custom code with third-party integrations, we developed a sophisticated e-commerce platform that facilitated ticket sales through preferred suppliers. This platform also enabled the sale of merchandise, as well as travel and accommodation packages, providing a seamless experience for customers.
Content = Remixed
Our campaign featured extensive content creation that highlighted a series of events, all funneled through their social media pages using our in-house social management tools. On launch day, we unveiled a fully branded fleet of London buses and taxis, complete with exclusive DJ sets and live performances streamed to audiences everywhere.
In late November 2019, the ticket line launched to extensive press coverage, positioning this project as the live series of the year, with doors set to open on May 18, 2020. Unfortunately, like many productions, A Lost Weekend fell victim to the COVID-19 pandemic. Despite this setback, the brand has maintained loyalty through one of the most successful live streams of the lockdown, featuring Pablo Hassan, aka Carl Cox.
The event attracted 15,000 live viewers and amassed 635,000 restreams in just one week, with that number continuing to rise. A Lost Weekend plans to return when it’s safe, promising to deliver everything it was meant to be and more. In the meantime, more live streams are in the works—so stay tuned!
Month One Ticket Sales
+32k
Day One Livestreams
+15k
Re-streams
+635k
Time Out
