From initial branding, website design & e-commerce to fully fledged marketing activities, it was important for the brand to launch with a bang, across the nation.
With 90,000 people spanning 18 days, in one of London's most exciting venues, our team had to pull out all the stops on this one!
Using brand guidelines, we injected the identity into a fully optimised CMS website which allowed them to upload events, news and much more. Our set-up phase included the creation of social pages and advertising platforms, email optimisation and management software to ensure they had the tools to expand.Our campaign included a content creation spanning the series of events which we're funnelled through their social pages utilising our in-house social management tools.
Our day-1 launch included a fully branded fleet of London buses & taxis with exclusive DJ sets & Live acts being conducted within, streamed to the masses. Working alongside the A Lost Weekend team gave us the opportunity to collaborate with some of the biggest names in the Industry, creating content inline with their brand values.