01

Introduction

Amsterdam, NL

The HRD Summit hosts the most senior gathering of HR Directors on the globe. The 2018 Summit welcomed over 1,000 attendees, over 150 speakers across 8 content streams, over 80 Exhibitors, over 250 Match Meetings and 11+ hours of networking spread across 2 days.

Define

The Problem

The HRD Summit hosts the most senior gathering of HR Directors on the globe. The 2018 Summit welcomed over 1,000 attendees, over 150 speakers across 8 content streams, over 80 Exhibitors, over 250 Match Meetings and 11+ hours of networking spread across 2 days.

They needed to acquire a corporate image and have that identity flow into both their website and correspondance.

Services Rendered

Brand Identity
Website Design
Brochure Design

Our Solution

The Disruptive team focused on the content, to understand the material from a user perspective before working back to the fundamental guidelines of the identity. This allowed us to create a full laydown of details and how that was showcased through different material.

Creating intricate modules of information and infographic design, allowed us to highlight key areas of the summit and statistics that followed. The finished product broke down each area into manageable articles thus creating the perfect user experience through website, brochure design and reports.

HRD

Design

Primary

fonts 1

Secondary

fonts 2
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Brand colours
IO

The Results