House Of Horror

01

Introduction

Brentwood, UK

An immersive 4D experience, you become the victim as you are dragged through 12 rooms of sheer horror. Described as a real-life horror-movie, actors twist and turn you through a maze of puzzles and psychological pain.

Define

The Problem

With only 2 months until launch, the location was derelict, in the middle of Brentwood forest and the company was a startup with zero presence online and elsewhere. Due to major time constraints, the Unique Experience team required a 360° Design & Marketing campaign to ensure they recieved their desired ROI

Services Rendered

Social Media Management
Social Advertising
Website Design
SEO/PPC
Video Content
PR
Email Marketing

Our Solution

Spanning only 2 months, our campaign left no room for error. Using firefighting techniques, we pulled together the brands identity in week 2 and by week 3 we had a fully functional website with E-commerce alongside branded social channels, ticketing platform and corporate correspondence.

Creating a strategic launch in unison with our brand campaign, allowed us to switch on much quicker, rolling out the marketing in stages beginning with a mysterious teaser before moving towards a full scale awareness campaign.

Alongside our Social Media campaign, we teamed up with several key publishers including the likes of Culture Trip and Unilad with a focus on Video Content.

As seen on;

House Of Horror

Design

Primary

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Secondary

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Brand colours
IO

The Results

  • Achieved over 420k unique video views across multiple platforms
  • Reached 24.5m total unique users reached with 278k being in the local/surrounding area of the venue
  • Created a unique identity to stand out amongst the competition
  • Created viral success on the launch video with over 6,000 users engaging in conversation
  • Achieved total ticket revenue of £157,961.64 in 1 month, completely sold-out, smashing ROI targets