Timescale
On-going
Territory
Edinburgh, UK
The Challenge
As a start-up investment-management company, Heritage Casks required a full-scale, and ongoing, Brand & Communications campaign. Starting with the creation of a brand identity, into website, content creation and lead generation.
Our Solution
Collaborating with Heritage Casks allowed us to leverage our entire toolkit. After developing a best-in-class website designed for high engagement, we moved on to create compelling content and marketing materials to elevate the brand's visibility. Our efforts spanned Social Media Management and E-Marketing, utilizing our proprietary 4D Compass software to maximize impact. By owning these platforms, we achieved substantial reach in a short period, generating high-value, consistent leads that fueled explosive growth for the company.
360° Communications
Our marketing strategy delivered a significant boost in brand engagement and growth, with a laser focus on high-quality lead generation. We aimed to attract valuable, targeted customers to the website while enhancing brand awareness through strategic social media outreach, direct marketing efforts, and expert consulting on brand expansion.
To accomplish this, we launched targeted advertising campaigns across Google, Bing, and various social media platforms, featuring compelling call-to-action content, informative guides, downloadable assets, and engaging email campaigns. Ultimately, our objective was to build brand trust, cultivate a valuable client base, and demonstrate a sustainable increase in ROI throughout the campaign, showcasing the power of a well-executed marketing approach.
Return on Investment (6 Months)
430%
New Clients generated (6 Months)
64+
William Cullen
Director
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