Timescale
2 Months
Territory
UK & Ireland
The Challenge
Freetrade's mission is to get everyone investing by making it simpler and more affordable. Their goal is to give access to everyone to benefit from that wealth creation and make the world a more equitable place by giving access to markets and educational information.
Our Solution
Our team designed a user-friendly aesthetic that highlights the app's features while transforming complex technical information into visually appealing, digestible chunks. We prioritized the development of a CSS stylesheet that was adaptable for future growth, anticipating a tenfold increase in page count over the coming months.
To enhance functionality, we powered the site with Webflow's intuitive CMS, enabling users to effortlessly create impactful content for brand exposure. This approach transformed the site into a powerful marketing tool, effectively showcasing the brand and engaging its audience.
The rebrand positioned Freetrade as a more mature, trustworthy, and growth-ready platform, aligning its image with the expectations of institutional investors and partners. This strategic shift enhanced user acquisition, brand perception, and market competitiveness—key factors in attracting IG Group’s £160m acquisition. The rebrand didn’t just modernize the look; it made the business buyout-ready.
Improved conversion rates (3 Months)
135%
Average session duration
42%
