Apt: London

Open
01

Introduction

London, UK

Apt: London is a music and lifestyle brand with a love for all things House and Techno

Define

Define

The Problem

Apt: London is a music and lifestly brand with a love for all things House and Techno. They required a 360 marketing and branding campaign to raise awareness towards thier events and music collection.

Services Rendered

Social Media Management
Social Advertising
Website Design
SEO/PPC
Event Marketing
Email Marketing
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Brand colours

Our Solution

Our campaign, spanning 1 year, required a multitude of company assets. We began by brand creation, aligning their identity through logo positioning and scalable design with a long-term strategy of brand development.

Using brand guidelines, we injected the identity into a fully fledged CMS website which allowed them to upload events, news and music. We also created an intuitive back-end for their team to manage booking inquiries conducted within their artist management sector.

Our set-up phase included the creation of social pages and advertising platforms, email optimization and management software.

Our brand campaign then took direction into monthly events, creating a series of weekly assets for social media, print and additonal marketing assets. We also created a set of bespoke video for marketing purposes with live event filming and photography.

Apt: London
Design

Logo

Apt: London

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

IO

The Results

  • Achieved a consistently higher engagement rate across all social platform averaging 40%-55%
  • Increased Instagram following by a targeted 15,000 new followers
  • Increased music downloads by 350%
  • Created a unique identity to stand out amongst the competition