Apt: London

The Problem

Apt: London is a music and lifestly brand with a love for all things House and Techno. They required a 360 marketing and branding campaign to raise awareness towards thier events and music collection.

Our Solution

Social Media Management
Social Advertising
Website Design
SEO/PPC
Event Marketing
Email Marketing

Our campaign, spanning 1 year, required a multitude of company assets. We began by brand creation, aligning their identity through logo positioning and scalable design with a long-term strategy of brand development.

Using brand guidelines, we injected the identity into a fully fledged CMS website which allowed them to upload events, news and music. We also created an intuitive back-end for their team to manage booking inquiries conducted within their artist management sector.

Our set-up phase included the creation of social pages and advertising platforms, email optimization and management software.

Our brand campaign then took direction into monthly events, creating a series of weekly assets for social media, print and additonal marketing assets. We also created a set of bespoke video for marketing purposes with live event filming and photography.

the Results

+ Achieved a consistently higher engagement rate across all social platform averaging 40%-55%

+ Increased Instagram following by a targeted 15,000 new followers

+ Increased music downloads by 150%

+ Created a unique identity to stand out amongst the competition

Apt: London

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