Apt: London



London, UK

Apt: London is a music and lifestyle brand with a love for all things House and Techno



The Problem

Apt: London is a music and lifestly brand with a love for all things House and Techno. They required a 360 marketing and branding campaign to raise awareness towards thier events and music collection.

Services Rendered

Social Media Management
Social Advertising
Website Design
Event Marketing
Email Marketing
Brand colours

Our Solution

Our campaign, spanning 1 year, required a multitude of company assets. We began by brand creation, aligning their identity through logo positioning and scalable design with a long-term strategy of brand development.

Using brand guidelines, we injected the identity into a fully fledged CMS website which allowed them to upload events, news and music. We also created an intuitive back-end for their team to manage booking inquiries conducted within their artist management sector.

Our set-up phase included the creation of social pages and advertising platforms, email optimization and management software.

Our brand campaign then took direction into monthly events, creating a series of weekly assets for social media, print and additonal marketing assets. We also created a set of bespoke video for marketing purposes with live event filming and photography.

Apt: London



The Results

  • Achieved a consistently higher engagement rate across all social platform averaging 40%-55%
  • Increased Instagram following by a targeted 15,000 new followers
  • Increased music downloads by 350%
  • Created a unique identity to stand out amongst the competition