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Concept 1

Disruptive Social

Brand Guidelines
02

Logo & Brand Overview

Making brands explode online is our mission statement and through this we have gained a wealth of knowledge, crossing boundaries from corporate entities to local start-ups giving ourselves an edge on the competition.

Our team adapt our approach to suit your needs and this is reiterated through our clientele, having grown brand awareness within several industries and ranging service across Branding, Internal Communications, Digital/Social Identity, Print and Advertisements. Typical deliverables include;

+ Logo Design & Development
+ Development of Public and Internal Logo Usage Guidelines.
+ Development of Public and Internal Use Visual Identity Guidelines.

Creating a visual identity to span a wide range of mediums, we take Brand Guideline's into the digital world, offering numerous benefits including;

+ The ease of access for anyone, anywhere and on any device.
+ Quicker & Easier to use: Gain access in seconds and use a well-thought-out navigation system to find the assets you need.
+ Brand, Print, Moving Image and Digital, all under one roof.
+ Easily updated and managed centrally - This means your team will never be stuck with an older version and changes in the guideline happen instantly.
+ Download Templates and Assets straight from the page - With links to downloadable PDFs, Source Files and links to shared folders.
+ Secure - With password protection, you can pick and choose who has access to the application and it's shared folders.

03

Our 4d Approach

We use a tried and tested method on a website build of this size. A fundamental approach to ensure we deliver a first class product. Each stage of our approach is broken down into a timeline with deliverables, this allows for sign-off at the completion of each stage and ensures efficiency.

Define

  • Brand Positioning
  • Brand Idea
  • Mood Boards

Design

  • Logo
  • Symbol
  • Font
  • Colour
  • Imagery
  • Iconography

Develop

  • Website
  • Social
  • Internal
  • Sales
  • Marketing

Deploy

  • Information Architecture
  • Communications

Define

Brand Positioning

Introduction
Disruptive Social is a Creative agency based in East London with a passion for making brands explode online. We Are Disruptive.

Defining Disruptive
We challenge the conventional way of thinking. Innovation is a way we find to do more for a client than anybody else does, we go beyond the call of duty and treat your business as if it's our own. An expert team of geeks, gurus and growth hackers cutting through the most attention dense environment on the planet.

Brand Idea

Our Brand Idea
A behaviour as a brand idea, because that’s how we actually behave.

Mood Boards

Inspiration mood boards from our brand idea to set up the design direction and create a pool of ideas..

Design

Logo

Logo Safe Zones

The safe zone for the Disruptive logo can be determined by positioning the D as pictured below. This is the absolute minimum safe space between the logo and other elements, or even the canvas, to keep an optimal visual integrity.

Logo Misuse

The appearance of the logo should be consistent.

DO NOT use custom colours, custom background, gradients or shadows

DO NOT stretch the logo, change the letter spacing or thickness of each letter

DO NOT use the logo as a mask

DO NOT change the logo’s orientation

Symbol

The 'D'

Our Symbol that represents the growth of our brand, combining the original lightning strike with our bold statement, font. The design incorporates a geometric angle, showcasing the precision in our work.

Font

Bison

Headlines & sub-headlines

Cabin

For paragraphs & descriptive text

Playfair Display

Highlighting & quotes

Inconsolata

Taglines & Directional copy

East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

H1

East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

H2

East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

H3

East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

H4
East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
H5
East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
H6

East London based Creative Agency with a passion for making brands explode online. We are Disruptive. East London based Creative Agency with a passion for making brands explode online. We are Disruptive. East London based Creative Agency with a passion for making brands explode online. We are Disruptive. East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

Paragraph
East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
Block Quote
  • East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
  • East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
  • East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
UnOrdered List
East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
Tagline

Our intense programs combine learning, travel & community... To change your career.

h1-white

Colour

#363847
Dark Slate Blue

#12e697
Spring Green

#1b1c1e
Matte Black

Brand colours

#f3f3f3
White Smoke

rgba(229, 62, 68, 0.5)
Spring Green 50%

#cecece
Light Grey

Neutral Colours

#363847
Dark Slate Blue

#12e697
Spring Green

#1b1c1e
Matte Black

Alternative colours

#363847
Dark Slate Blue

#12e697
Spring Green

#1b1c1e
Matte Black

Text colours

Imagery

Our imagery has consistency, we create a running theme with templates containing our brand filters.

Download Presets (Photoshop)

Logo

Brand Icons
Social Icons
Utility Icons
Device Icons

Develop

Website

Logo Safe Zones

The safe zone for the Disruptive logo can be determined by positioning the D as pictured below. This is the absolute minimum safe space between the logo and other elements, or even the canvas, to keep an optimal visual integrity.

Logo Misuse

The appearance of the logo should be consistent.

DO NOT use custom colours, custom background, gradients or shadows

DO NOT stretch the logo, change the letter spacing or thickness of each letter

DO NOT use the logo as a mask

DO NOT change the logo’s orientation

Symbol

The 'D'

Our Symbol that represents the growth of our brand, combining the original lightning strike with our bold statement, font. The design incorporates a geometric angle, showcasing the precision in our work.

Font

East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

H1

East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

H2

East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

H3

East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

H4
East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
H5
East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
H6

East London based Creative Agency with a passion for making brands explode online. We are Disruptive. East London based Creative Agency with a passion for making brands explode online. We are Disruptive. East London based Creative Agency with a passion for making brands explode online. We are Disruptive. East London based Creative Agency with a passion for making brands explode online. We are Disruptive.

Paragraph
East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
Block Quote
  • East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
  • East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
  • East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
UnOrdered List
East London based Creative Agency with a passion for making brands explode online. We are Disruptive.
Tagline

Our intense programs combine learning, travel & community... To change your career.

h1-white

Sales

Brand AMbassadors

Brand Ambassadors help us do what we love and we provide you with all the necessary tools to help us grow together.

Download our sales pack

Deploy

Information Architecture

Project Planning

To create synergy between ourselves, we have used the following integrated platforms to allow efficient project management. Find out more below.

Trello

Full overview of all major activities accessible through this Project Document. A platform to share thoughts and take notes whilst monitor and sign-off each stage of the process.

Explore Trello

Google Drive

Our way to store all important assets and information. Shared via the cloud with access options, here you will find the physical files we feed through each platform.

Explore the drive

Webflow

All protoypes are designed in Webflow, this allows us to build pages with functionality and interactions allowing us to update and sign-off pages with ease.

Discover Webflow

Symbol

The 'D'

Our Symbol that represents the growth of our brand, combining the original lightning strike with our bold statement, font. The design incorporates a geometric angle, showcasing the precision in our work.

11

Thank you for
your interest

Disruptive Social Club
9 Devonshire Square,
London EC2M 4YF