Floozie Cookie

Feedback

‍We are running 2 targeting locations the first in and around London and then the second all areas outside of London within the UK. Our message is focusing on the Cookie boxes however we are noticing that there is no way to limit what the users see therefore I believe that once we have the new landing page completed sales will increase due to a clear funnel and linear communications.

We ran some heatmap tracking and user video software on the site and determined a few areas that might be hindering the checkout process.

1. I think people are getting distracted by the other product options only to find out at checkout that they are unable to receive the items. A clear linear communication (Cookie Box Landing page) should fix this.
2. The totals and cart management were at the top of the page on a mobile which meant you had to scroll back to the top once you had input your details. Once highlighted this was immediately changes to create a better UX (Since then we have started seeing sales)
3. The delivery process; I think the delivery process and the cost need to be highlighted at the beginning of the page journey as at the checkout stage people are bouncing out once noticing. If we are able to change this then great as next-day delivery would really help impact orders. However if not then we should keep with my suggestion and make it clear at the start of the journey.
   

We are tracking and retargeting abandoned carts and over time we will build out more creativity to acknowledge and address the barriers which could be causing users to leave their cart or the checkout process.

Going Forward

1. New Optimised Landing Page. Currently, the cookie box page is bland and shows the same image with no real excitement to the product.
2. More creative and detailed adverts throughout the journey.
3. Abandoned cart emails - Do you have a Mailchimp account or similar which we can link with Zapier?

Summary

‍We have only been live with the campaign for 3 weeks now and I believe our analysis from the stats has highlighted areas we can address within the process. Over the next coming weeks once we have implemented the above "going forward" items we should start seeing an increase in our results however sending them to the current site is proving to be difficult in converting due to the items highlighted in our review. Our highest performing target group was that of outside London, however, until we have the cookie box landing page up then we have paused this group to limit the campaign costs as the current visitors were getting mixed messages ie: single cookies that can't be delivered which is away from the linear process we are trying to create. It would be interesting if you have seen an increase in the other purchase platform Slerp